Thursday, May 31, 2018

Is Nostalgia the Only Effective Marketing Scheme Nowadays?

What do "Spongebob Squarepants" (1999-present), Mean Girls (2004), The Band's Visit (2007), and Frozen (2013) all have in common?

Why, yes! They are all movies and a TV show that came out at least within the last 20 years that have gained quite the followings.

They're also all up for the Tony Award for Best Musical this year! I'm not kidding!


Let's talk about the Tony Awards! Particularly this observation (and my observations of people's reactions to these musicals).

When I first saw these nominations, my first thought was, "That's it? Surely you jest. Is there really no other new musical right now?"

But no. These are the ONLY nominees for Best Musical. Basically, there's nothing new here. They are just staged musical versions of movies. I thought at least The Band's Visit was an original idea, but nope! I was notified that this too is a pre-existed piece.

This is somewhat equivalent to the consistent popularity of books becoming movies. Now movies are becoming staged musicals.

Most specifically, in this case, nostalgic movies.

This isn't an entirely new thing, but looking back, I think this might be the first time EVERY nominee for the Best Musical Award is based on a film, hence why and how I took notice of it. Plus, these are films that I am very familiar with, so therefore at least nostalgic for me and my generation.

Nostalgic connections have been running rampant as of late. On June 15 we are getting the long awaited sequel to The Incredibles and in August we're getting a live action Disney film called Christopher Robin, with Jim Cummings voicing Pooh! And not to mention all of the TV and film remakes, revivals, and the live action adaptations of Disney franchises we are getting in the next few years!!

It seems as though Broadway is now using this same formula...

Okay, so let's check out some of the possible debates regarding this:

1) Broadway has officially run out of ideas.

We see this argument everywhere. Anytime Hollywood produces something seemingly dumb, overdone, or most commonly, unnecessary, or remakes something that was once prevalent, it's "Hollywood has officially run out of ideas." Audiences then voice their opinions about wanting to see new stories and leaving the past in the past.

Is Broadway suffering from the same ailment? It sure as heck seems like it, at least this year.

Remember, these aren't in the Best Musical Revival category. These are brand new shows.

2) Why?

I actually have been seeing this argument more than anything. Why do these movies need a staged musical adaptation to begin with? Just leave well enough alone and stop ruining our childhoods, darnit! :P

Though these shows have grown on audiences now, this wasn't always the case from my perspective. The interesting thing is, if banking on nostalgia to sell tickets is what they are going for, it initially wasn't working.

When the conception of these musicals were first announced, people reacted more like "No!" instead of "Yay!" I don't know about you, but I saw more complaints about all three even happening than anything, involving comments asking why these particular films were even chosen. "What's next?? Blah Blah Blah The Musical??"

The funny thing is that Harry Potter and the Cursed Child, Parts One and Two, which is up for Best Play and is of course associated with the nostalgic Harry Potter series, didn't get the same dread or flack from fans. This play excited them and still does. Maybe it's because it's not a musical but rather a successor, so therefore not necessarily "ruining" anything. Maybe it's simply because it is Harry Potter.

Or maybe people just have something against musicals... Are Broadway musical versions just too corny for our precious nostalgic films?

I clearly don't know a great deal about The Band's Visit, so unfortunately I can't speak on that one as much, but let's talk about the other three.

Well, I guess I understand the issue with Frozen. The most recent of the movies, people were constantly getting tired of this film's hype. It's a musical already, but because it's a Disney movie, it already gets points against it for just following the Disney Broadway musical trend. There were objections urging to "let it go" for awhile so we can miss it and give the spot to another deserving, perhaps less prevailing, Disney film, but nope. The Frozen mania is still alive and well.

People's problems with the Spongebob Squarepants musical are similar, not only against the musical itself, but the television show as well. It is currently one of the longest running animated series of all time, so therefore viewers are starting to consider it stale and lacking the flavor it once had. Like with Frozen, for Spongebob Squarepants it's more like, "Why are they doing THIS now??" and "They're really milking this franchise for all it's worth..."

Sometimes these musicals are somewhat at a disadvantage because they aren't creations being first introduced to us but are instead rather reminiscent (and therefore nostalgic) of their source material. Thus, comparisons are inevitable. This feedback was especially frequent with the Spongebob Squarepants musical. I had some of my own same criticisms as others about that one's portrayals without even seeing it, such as the whole "But they don't look like animals! Spongebob doesn't even look like a SPONGE!" protest. But then my friend Abby, who saw it for her birthday, convinced me otherwise while we were chowing down on Applebee's after suffering through a screening of Downsizing (2017).

Spongebob Squarepants still has the same humor, sound effects, and overall tone of the TV show, with the performers impersonating the characters so well that it raises audiences' suspension of disbelief. This, according to Abby, matters much more. It's just a different take on the show.

If you think about it, this is actually surprisingly an ADVANTAGE to the Spongebob Squarepants musical as well. No one would believe that Ethan Slater is playing a sponge unless we already knew the sponge the character was based on. Otherwise, if Slater was developing this character from scratch without any original source material to fall back on, he's just a giggling guy in a yellow t-shirt and we'd ask, "Why are we supposed to believe that he is an underwater sponge?"

The Mean Girls musical receives the least amount of beef I'd say, because Mean Girls is considered a classic, especially for people my age. It resonates so much with my generation but is still so relevant in today's American society as well (There are always catty women in every generation.) with just enough changes to perhaps make it more current. Also, people just love Tina Fey.

Mean Girls can be considered the most "grown up" of the three too, and we have seen this type of show accomplished before, so why not, I guess? The style resembles Broadway's Legally Blonde the Musical, Bring It On the Musical, and especially even the Off-Broadway Heathers the Musical, all of which were pretty successful and nostalgic in their own right. Taylor Louderman (Regina George) and Barrett Wilbert Weed (Janis Sarkisian) both have experience with these other musicals (Louderman with Legally Blonde and Bring It On as lead character Campbell Davis and Weed with Heathers as lead Veronica Sawyer), so audiences probably trust them more to do a good job with this one. Also, unlike the others, we haven't really been seeing Mean Girls everywhere throughout the years to the point where now seeing a musical version of it would bother us. This is the only one of the four that never had musical numbers before, so this is a new path for the story altogether.

Producing these shows in innovative ways gives them new structure instead of just copying the original movies. Theater is always going to be a different medium from film anyway. The musicals have the same tones to draw us in but they also offer something fresh.

The only musical that doesn't do this for me much is Frozen. Aside from a few new songs and some diverse casting, it doesn't really seem that much different from the movie. But there is also the criticism that the actresses playing Elsa and Anna, Caissie Levy and Patti Murin, don't look age appropriate for their characters. (Then again, I've seen this complaint for Mean Girls as well...) Otherwise, the approach looks pretty exact, down to the color schemes and costume design.

BUT, why SHOULD everything change just because it's onstage instead of onscreen? There are probably audiences that would prefer not many alterations anyway too so that they can connect the musicals to the films that much easier. I don't mind it. However, I will say that I love Janis's hairstyle in the Mean Girls musical much more than in the film.

Like I said, constant comparisons. But that's not really a bad thing.

However, this all being said, with these shows now moving onto performances and music distributions, more people seem to be jumping on board the nostalgic Broadway musical train. The shows are gauging plenty of approval now, and hey, they're now all up for Tony Awards. Maybe nostalgia does have something to do with it in a positive way.

The only thing is that none of them are really groundbreaking like the past couple of Best Musical Award winners Hamilton (2016) and Dear Evan Hanson (2017), which is seemingly a requirement to obtain this particular achievement. Instead, these are all just feel good, fun musicals that reinvent well known characters and stories. But maybe that's okay. My friends are pleased with them, stating that as long as they are good musicals, they deserve this acknowledgment.

Regardless of this blog post, I'm not complaining myself here. I would love to see all of them. This is just a trend that I felt was worth discussing. I'm excited to even write this because I feel so qualified enough to do so, partially because I am indeed very knowledgeable about the initial films.

By the way, isn't it cool how they are all kinda color coded? Mean Girls, Frozen, Spongebob Squarepants, The Band's Visit.

As for my Tony Award predictions, I think Spongebob Squarepants is actually going to be the one to take the trophy home considering how uniquely they reimagine the cartoon and it has been a family favorite of many for years. Mean Girls is my close second choice, Frozen is "meh" to me in regards to winning everything, and unfortunately, The Band's Visit doesn't stand a chance simply because I never really hear about that one as much, which is interesting because I am now seeing that it is up for 11 nominations as opposed to Frozen's three.

What do you think?

The New York Times Reviews:

'Spongebob Squarepants'

'Mean Girls'

'Frozen'

'The Band's Visit'

The 2018 Tony Awards airs on Sunday, June 10 at 8/7c EDT on CBS.

Monday, April 30, 2018

I'm Extremely Heartbroken and Angry Over "Digimon Adventure Tri." and Now I'm Here to Complain About It.

(I have since calmed down a bit about the following, but I am still disappointed and not pleased. Here are my thoughts about this that I have been working on throughout the month of April.)

I would normally say beware of spoilers if you haven't watched or heard about what happened in this, but frankly I am so annoyed about it that I don't even care.

But seriously though, I guess beware of spoilers here.

There's a lot to not like about this series, but this is the part that hit me the most. I felt the need to write this because I feel alone in my misery.

I can't believe I want to cry over an anime. That is so not me. But hey, it's "Digimon".

Before "So You Think You Can Dance" took over as my television obsession when I was 16, there was "Digimon".

"Digimon Adventure" was an anime that eventually came out as an English dub in America in 1999, so this was my thing during my late childhood, early preteen years. I was about 10 years old, let's say. I talked about this a bit when detailing my childhood friendships.

This show has gone through many incarnations, but my favorite will always be the absolute first season (aka the only season that really matters) with the original eight DigiDestined, Tai, Matt, Sora, Izzy, Mimi, Joe, T.K., and Kari. Given that I was their age when the show came out, it's like I grew up with them. As I age, they age, so that's pretty cool. This is unique to "Digimon" because it's very rare to watch animated characters age through time. I had a lot of "Digimon" merchandise regarding these characters growing up and the show influenced a lot of my creativity that I still have today. For example, I too tend to create large ensembles of characters with my own writing. :P

I'm actually surprised that I haven't blogged about this show more. I plan on sharing some more "Digimon" material on here in the future. :)

Wednesday, February 28, 2018

Special Blog Project Announcement Tomorrow ;)

I feel like there is a lot that I want to talk about on here. There are posts that I am working on and brainstorming that I feel I should get out before February is through. But I've decided that for now I am going to dedicate this blog to a special cheerful project that I am hoping to finally deliver throughout March and I don't want any other posts to get in the middle of it. Details to come. ;)

Wednesday, January 31, 2018

Happy New Year and Stuff from Stef! :)

I realized with horror early this morning that today is the final day of January and I still didn't have a blog post ready for this month (and even this year) yet! :P

Happy New Year, everyone! About time I wrote a blog post for here in 2018! :P

If you notice, "Taking it One Stef at a Time" has underwent a small makeover for the new year of new beginnings. I felt like it needed a little change. I'm still working through some colors and designs, but I found that I don't want to change too much on here. lol I like how it looks now.

A lot of stuff is going on already, such as getting more and more freelancing assignments, so that's a good thing. ;)

In addition to my growing freelancing career, blog posts are in the works as well as other projects. Yay! :)

Monday, December 25, 2017

A BAD MOMS CHRISTMAS (2017) Has a Church Scene EXACTLY like the Scene in HOME ALONE (1990)!

So I FINALLY saw A Bad Moms Christmas (2017) with my own mother just in time for Christmas and was pleased to see a scene in there that exactly mirrors my favorite scene from Home Alone (1990). I was actually quite surprised to see it and wonder if the similarities are intentional. :)

By the way, this blog post includes some spoilers for both films I guess, but especially A Bad Moms Christmas.

I've blogged about the scene before and the blog post for it seems pretty popular on here. Long story short, the kid Kevin is left behind by his family on Christmas and goes to the local church and sits in a pew as he listens to the choir sing. He is joined there by Old Man Marley, an old man of whom he is afraid. However, there the two bond and from that point on Kevin is no longer afraid of him.

Interestingly enough, Home Alone and A Bad Moms Christmas are very similar. Both are comedy films with slapstick (and in Bad Moms's case, raunchiness as well) and yet have this quiet moment to form solace between two characters.

We meet Amy again, played by Mila Kunis, who again, along with her comrades from the first film Kiki (Kristen Bell) and Carla (Kathryn Hahn), is so sick of the pressure of being a perfect mother. The premise is very similar to the first film, except this time the plot involves Christmas. The trio makes a pact to take Christmas back so that they can enjoy Christmas for themselves as well.

Saturday, December 16, 2017

Why IT (2017) is Significant for People Who Turned 27 in 2017...Like Me

This is something I have to acknowledge on here before 2017 is up because this is only significant in this year of 2017!

I'm not the only one who noticed this. In fact, other people's observations have brought it to my attention, but I still find it mind-blowing enough to share on here. The connections to myself and other current 27-year-olds is the only new thing I am bringing to this theory.

As you probably know, the first installment of the feature film adaptation of Stephen King's It played in theaters starting September 8, 2017, starring Bill Skarsgard as the infamous Pennywise, the Dancing Clown that feasts on the fears of children. People have loved this movie. Skarsgard and the kids have all been receiving positive responses for their work on this.

The rule of this story is that Pennywise awakes from its slumber every 27 years and wreaks havoc in Derry, Maine. Why that specific number? Not sure.

Friday, November 24, 2017

Stef's "So Good You Can't Put It Down" Book Reviews Summer 2017 Reading Challenges! - Final Update

You know, as fun as this was, I couldn't wait to finish this summer reading challenge. lol

This is it, friends. We've reached the end. :( And it's now fall, so I REALLY need to get this blog post out.

I HATE that I am like THREE MONTHS late with this! Ugh! I want to move onto other books and reading challenges!

You'd be excited to know (I know I am) that I actually managed to complete my reading of TWO (2) books since my last update! I'm going to talk about them in this blog! lol

I did read a little bit of Tina Fey's Bossypants during this time as well, but it didn't fully grab me. I don't really connect much with her humor, although her stories are interesting. Also, I didn't attempt Nicholas Sparks's The Wedding. :P

Okay now, back to the book reviews at hand.

Now, since they are both fiction pieces that I have completed, this blog post is littered with spoilers that I want to discuss, so please read at your own risk here. 

I actually haven't read any books yet since these two because I wanted to get this blog post out first before I resume my reading. I want to write about these books while they are still fresh in my mind instead of trying to remember them while reading others. And I'm tired of keeping myself from reading more books on my list!

(Edit: I actually have been reading more books now, which further inspired me to come back to write this blog, so that's good. :) )

But now that time has passed, it's not as fresh in my mind anymore of what I wanted to say and analyze, which I HATE, but I'll do my best.

Let's start with The Woman in the Cabin 10 by Ruth Ware.

Wednesday, November 8, 2017

"In The Vault" Season One Finale Recap Thoughts

A week ago today was the Season One finale of go90's "In the Vault". I had a lot of fun watching this series every Wednesday and am looking forward to more from Ben Epstein, the show's creator and writer.

Now you don't have to wait weekly like I did to watch each new episode. Here is the link to the series in its entirety. Happy binge-watching! :D

Okay so now that the season is over, I am going to go back and give my opinions about each character, considering that each of them had his or her own episode.

I'm including spoilers in this, so be careful when reading! 

I'M SERIOUS!!! DON'T READ THIS IF YOU DON'T WANT TO BE SPOILED!

Okay! Let's go! :)


Wednesday, October 25, 2017

Stef's "So Good You Can't Put It Down" Book Reviews Summer 2017 Reading Challenges! - Final Update PREVIEW

Hey all! I haven't forgotten about this series! I want to complete it soon! It's always in the back of my mind!

I've just been so busy with the play and my freelancing and such that I haven't really been able to devote the time and effort I need for the final installment. There's a lot I want to say about the final two books and I don't want to rush it. I hope to read more books soon too. I've been holding off a bit because I haven't written about the last summer ones yet and don't want to forget them. :P

I'm a little annoyed that I couldn't have gotten it done before autumn hit like I wanted to, but I hope to deliver soon!

Thursday, October 19, 2017

When is it Appropriate to Cheer During a Live Performance?

A few years ago I went with my friend Lauren and her family to see 'Jersey Boys' on Broadway. I blogged about this before.

One of the plot points was that Frankie Valli had written a song about his wife, but no one liked it to the point where it almost never existed. Finally the guy playing Valli began singing said song, and it turned out to be "Can't Take My Eyes Off of You". As soon as he breathed the initial line, the audience started cheering.

Lauren turned to me and whispered, "Why are they all cheering? They are supposed to be quiet." She was insinuating that because it was theater, us audience members were supposed to be quiet and respect the performance.

I usually agree. I'm against talking a great deal during a performance, of course, but I wanted to explain that people were reacting to one of the Four Seasons' greatest hits, thus it was appropriate.

I remembered that above story after something that came to my attention more recently.

This past summer SYTYCD produced its 14th season. In one of the episodes, four of the dancers (Kiki Nyemchek, Koine Iwasaki, Mark Villaver, and Taylor Sieve) performed a contemporary piece about diversity and standing up against hate, choreographed by Sean Cheesman.


It's a beautiful piece and obviously one that is much needed nowadays. They performed it to Maya Angelou's "Still I Rise," as recited by Alexis Henry. So therefore, they performed a dance not to music, but a poem. I was spellbound watching it, and I tried to envision how I would react to such a piece live. I felt that I would be so entranced by it, as if I was consumed by it as an experience, temporarily forgetting that it was a performance I was witnessing.

However, there is one problem I have with it.

People would NOT stop cheering.

I wanted to listen to the poem as it complemented their movements, but all of the audible reactions just reminded me that it was a routine executed by competing dancers with the audience applauding the impressive motions and positions that told the story. I found the cheers distracting and felt that they took away from the experience and the piece itself.

In fact, I felt so strongly about this that I made a comment on YouTube about it:

The screaming ruined this one. This piece is beautiful and is one of those art forms that just needs to be witnessed without interrupting cheering in the background.

And then I even took it upon myself to tweet my feelings:


However, this is where it gets interesting. A Twitter friend of mine and fellow SYTYCD fan Michelle Waxman, who was actually in the live studio audience for this performance, responded to my tweet with a different opinion. Our conversation is as follows:

Michelle:
I disagree. Especially being there in person. They tell you to cheer if you like something. See something so beautiful like this had the crowd go absolutely nuts. It was life changing.

Me:
I can see your point. :) For me I just find the cheering distracting from the piece. Cheering is appropriate depending on the dance. You do bring up a good point about being so moved and reacting as such. For me, watching it made me speechless, so a different reaction. This one feels like you need to quietly be immersed in it as an experience to get the full effect. I really like your counter though. :)

Lol you're kinda making me reconsider my argument now. Lol

Michelle:
Lol well just being there makes it so different than watching through a tv screen

Me:
See I would think being there would make you feel more entranced, hence not likely to cheer.

Michelle:
It's hard to explain!

I had a difficult time explaining my point as well. Even though I still stand by my own argument, I began to see Michelle's side. I personally believe that there is a time and place for such constant cheering, like a lively hip hop performance. However, people have the right to react to an art form that moves them in any way they like, just like that 'Jersey Boys' audience that one 2011 afternoon. And who knows? Maybe there will be moments when I may respond certain ways to certain things that move me as well. Plus, time and time again I often hear how audience reactions encourages the performing dancers. 

So what side do you take in this argument? Does appropriate cheering depend on what type of live performance it is, or does it not matter?

In fact, you know what? If any of you reading this plan on attending the tour this year and this routine is a part of the lineup, which I see it is based on a tour video I saw, tell me how you reacted to it live and why. :)